Jeffrey
Lemon

Jeffrey Lemon

Jeff brings over 20 years of commercial experience in Australia and Asia. Jeff’s excellent background in FMCG and Consumer brands Sports Administration and Negotiation Training services, brings a proven, structured and collaborative approach to developing team capability and negotiation strategy. Having bought and sold consumer brands and commercial partnerships, Jeff excels at negotiating sustainable and collaborative deals. 

A local JV partnership with Strikeforce allows Jeff to leverage TN’s global negotiation expertise alongside their ANZ market intelligence of shoppers, data and retail knowledge, helping suppliers create real incremental value. Strikeforce are market leaders in outsourced sales and merchandising, brand activation and shopper marketing solutions across Australia and New Zealand. The alliance will provide clients with the opportunity to develop a bespoke capability program based on data driven shopper insights.

Jeff’s leadership is approachable and authentic, with a focus on empowering others through coaching, he has successfully delivered multimarket projects across APAC. With a diverse career negotiating commercial deals as a buyer and seller, he naturally looks at both sides of the deal to create value.